Leverage PayUbiz CVV-less technology the PayUmoney way

April 1st, 2016 in Products


RBI has mandated 2-factor authentication (2FA) for online transactions in India. 2FA has drastically reduced transaction frauds and taking the cue from this, other countries are also implementing the same. But to comply with 2FA, a user needs to remember the CVV number and input it manually during a transaction lifecycle whereby increasing the probability of transaction failure. Even the store card technology could not solve this problem as a user tends to enter “incorrect CVV” leading to a failed transaction. Each failed transaction further increases the risk of a customer never returning and re-trying the transaction leading to cart abandonment which impacts merchant’s topline. Every business owner wants to provide best payment experience to their customers while minimizing transaction failure rates. So, it’s a difficult problem to solve. How to not let transaction success rates drop while giving best payment experience and still be in compliance with 2-factor authentication.

PayUbiz thought hard to solve this problem. With a lot of brainstorming, overcoming technical challenges and with innovative thinking, PayUbiz built CVV-less technology. While complying with 2FA, it gives CVV-less payment flow, reduces drop rates, decreases transaction time and provides better payment experience.

PayUmoney was one of the early adopters of CVV-less technology. The technology rocked success rates for PayUmoney, clocking 10% further improvement from Stored Card success rates. Not just that, average transaction completion time recorded 67% reduction which means faster transactions for your customers.


PayUbiz’s, CVV-less will be the new gold standard in payments; empowering merchants with the double advantage of higher conversion and lesser transaction time.

Your next jump in business starts here

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